Create, set up, launch and support for mobile apps on the App Store and Google Play
Increasingly complex management
Mobile platforms are constantly changing their rules. It is common to receive warnings of mandatory changes: new privacy policies, minimum operating system versions, API migrations or administrative data updates.
Posting and maintaining an app in official stores goes far beyond uploading a file. If not done properly, it can become invisible, fail, or even be removed from the store.
- A poorly configured publication may be rejected or not indexed..
- If no policy or technical change notices are served, the app may be removed or blocked..
Each platform has its own standards, times, tools and complexity.
That’s why at Batura we proactively review these changes and make the necessary adjustments to ensure that your application stays operational and accessible to users. All this management is carried out from the App Store Connect and Google Play Console.
Why is it important?
- Avoid mistakes → Apple and Google can reject your app for minimal details.
- Ensures visibility → A poorly presented app is not found or downloaded.
- Look after your image → The store is an extension of your brand.
- Earn peace of mind → We take care of everything so you don’t have to worry
Do you have any doubts or problems with this process?
How do we help you to launch a new mobile app?
We integrate as part of your team so you can create, set up, launch and publish your app without frictions, errors, or blockages. We help you with:
01
Creation of accounts and processes
We create and manage developer accounts and the entire upload, setup, and publishing process on behalf of your company if you need it.
02
Preparation of materials
Collecting and optimising all the necessary elements is essential: tokens, catches, descriptions, classifications, policies, etc.
03
Coordination of teams
We ensure the coordination of deliveries, versions, and we review the technical structure so that there are no errors in production.
04
Technical and regulatory validation
We review whether your app complies with the technical, legal and user experience guidelines required by Google and Apple.
05
Support process under review, launch and post-launch
We monitor the status of the review and follow you to apply improvements, solve incidents, or release updates.
06
Adapting to your starting point
Whether you already have part of the advanced process or parts of zero, we adapt to your situation.
Key differences between App Store and Google Play
Posting and maintaining an app is not the same on Apple as on Android. Each store has its own rules, tools and times. In Batura we dominate both environments and adapt the process to its particularities:
| Item | App Store (Apple) | Google Play (Android) |
|---|---|---|
| Review process | Manual and stricter. It may take 1 to 3 days. | Semi-automatic, more flexible. Normally less than 24h. |
| Common grounds for rejection | Design not according to guidelines, use of obsolete APIs, minor errors in metadata. | Security issues, sensitive permissions, duplicate content. |
| Publication of versions | Revision required for each new version. | Some updates can be automatic. |
| Pre-configuration | Highly structured: certificates, profiles, provisioning etc. are required. | Simpler, just the signed APK/AAB. |
| Cost of account | One-time payment of $99/year (individual developer account or company). *Possible fee waiver for non profit, educational or government institutions. | One-time payment of $25 (personal account or company). |
| Administrative changes | Apple requires frequent account, contact, compliance, and compliance data. | Google too, but less frequently and less bureaucracy. |
| Critical updates | Apple requires regular updates or removes inactive apps. | Google too, but with greater tolerance in terms of deadlines. |
| Visibility tools (ASO) | More restrictive. Visual quality and catches influence a lot. | More freedom for internal SEO and more metrics available. |
This difference in criteria and processes means that each publication or update requires a specific technical and strategic approach. Therefore, having a partner who dominates both environments is key to avoiding delays, rejections or sanctions.
Once you have your app in stores, How do we work the store maintenance service?
- Setup of developer accounts and certifications
- Preparation of optimized metadata, capture and graphics
- Upload and validate versions (builds)
- Managing refusals and occurrences with Apple/Google
- Description updates, assets and premises on each release
- Critical warning management and compliance: APIs, Operating Systems, Administrative Data
- Continuous technical and administrative maintenance
- Basic optimization ASO
- Visual update of the tabs: icons and images of the galleries
Reputation and navigation of the mobile app
One of the most relevant aspects of the app’s life is the impact it has on users, both by the ratings and reviews, and by the navigation and use they make of it.
The analysis of these data based on behavior helps on the one hand to detect new needs, current functional adjustments and even incidences.
You manage the comments of the stores and analyze the main information that stores provide us. It is key to assess the status of the app and possible improvements.
In Batura, we don’t just develop apps
We make sure they are visible, operational and comply with all regulations aligned with the most demanding requirements of Apple and Google.
A critical process that, if neglected, has high impact consequences.
Takes the first step towards a better digital experience
Other services
The service provided by Batura in the development of projects ranges from the analysis of the client’s need to the accompaniment throughout the life of the project.
In addition, we offer other services related to universal accessibility in mobile applications and management and support with official stores, Google Play and App Store.
