Mobile digital card for members of the Real Sociedad de Fútbol
La Real Sociedad is a football club based in Donostia/San Sebastian that plays in the Spanish Football League First Division. The txuriurdin team disputes its meetings at the Reale Arena and has over 37,000 subscribers.
Goal: to increase services and loyalty to the fans club
The Real Sociedad requires a strategic digital asset for shareholders, subscribers/partners and amateurs to make available all the sports information of the team txuriurdin. For example, news and benefits offered by the Club through the various loyalty programs.
Within the open programme for users, points are generated through different actions such as consumption in certain affiliated establishments, transfers of cards to the club and other actions that benefit the partner’s share.
To achieve this objective, a communication tool is required to facilitate mobile management and consultation.
The mobile loyalty app for fans
A mobile app in native technology for Android and iOS is developed from which you can access the loyalty program, the stadium and there is a space for sponsors, where the brand positioning is reinforced and the target audience is expanded.
“Since its inception at the end of 2017, Realzale Programa has shared over 3,680,000 points out of 35,890 realzales who, at some point, have placed their trust in this initiative that grows year after year. Of these 35,890 realzales, 85% are partners.”
Over time, and seeking to serve and strengthen the bond with the fans, the solution has been growing, thus offering a more complete space to be informed on real time of everything that happens around the Club.
The current mobile app contains the following functionalities:
- Access to the Realzale fan and Partner Programme: Access to the advantages of the official card offered by the Club by obtaining redeemable points for discounts on the member card.
- Digital Card: It allows you to access the stadium quickly without incidents through the digital card and thus facilitates one of the most congested and critical moments in the experience the user has when attending the Reale Arena.
- Licenses transfers to the Club and other fans: From the mobile app you can assign your card in case you do not attend both the Club itself and other people who want to enjoy a match.
- Membership login:All the information generated is linked and you can check it under your registration data.
- Bus service: This recent service is very relevant for the txuriurdin fans due to the urban dispersion that exists in all the region. The Club provides round-trip bus service in order to be able to attend the stadium.
- Push notifications: Alerts are sent with general information such as official releases, news, new videos..
There are also other types of features that keep connected to fans and partners such as:
- News
- Fan Wall and Real Sociedad fan tokens
- Calendar matches and classification
- Information service of bars
- Shop access
Since Batura has established a mobile partner relationship with the Real Sociedad, where in addition to the application for partners and amateurs, we work together with the sports area, where there is a personalized solution adapted to the sport criteria of scouting established by the club.
The Realzale mobile app is available free of charge at official markets like Google Play and Apple Store.
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